Formulating a plan to develop and market priority recreational trails

Overview

Action 4.3: Research national and international best practice and the opportunities for recreational trails development in Queensland and publish the findings.

Lead agency: Department of Transport and Main Roads

Status: Complete

Achievements

We commissioned consultants to create a marketing concept and implementation plan to develop and promote a selection of Queensland's best recreational trails.

This involved research to gain insights on market perceptions and the drivers of trails experiences, associated opportunities for Queensland, and to stress test creative marketing concepts. 

As a result of this work, we identified a preferred unified marketing approach and priority trails for further investigation.

Next steps

Through Action 4.8 in the Queensland Cycling Action Plan 2023–2025, we will do more market testing and feasibility assessments on the priority recreational trails and prepare an implementation plan to develop and promote priority trails in South East Queensland and Far North Queensland.